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Training in behavioral economics for managers: biases, heuristics and more

Behavioral economics is a fascinating field that examines the psychological aspects of economic activity. In our fast-moving economic system, we constantly have to make decisions. However, due to many influences and our own human weaknesses, these decisions are not always optimal. In our training course on behavioral economics, we would like to shed light on this field with you.


Why behavioral economics?


Behavioral economics analyses how people actually make decisions, in contrast to the classic model of rational decision-making. What areas do we look at, for example, in training or coaching?


Biases: People do not always act rationally. We tend to make systematic errors that influence our decisions. A typical example is the overestimation of risks based on easily available information.


Heuristics: Heuristics are mental shortcuts that help simplify decisions. However, they can lead to errors, especially when based on incomplete information.


Game theory and dilemmas: People always act depending on the current environment and the current situation. Game theory systematizes and analyzes precisely these decision trees and presents them transparently.

An example that is particularly frequently discussed in game theory is the prisoner’s dilemma.


Behavioral economics and game theory offer valuable insights for managers. By understanding the psychological aspects of decision-making behavior, they can improve their leadership skills and develop successful strategies. Further training in this area is therefore a worthwhile investment for any manager who wants to lead their organization effectively and efficiently.


Are you interested in our training courses on behavioral economics and game theory? You can find more information here or arrange a free, non-binding call for a personal discussion with us:




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